Buying clothes with a purpose has never been more important which is why we are so pleased to announce the launch of our new baby & children’s clothing range. Available in selected Sainsbury’s stores and at Argos from June 5th, 10% of net sales will go towards supporting our projects that protect Africa’s most vulnerable wildlife and conservation areas.
The super soft cotton range features some of Africa’s most iconic animals, including zebras, cheetahs, elephants, giraffes and rhinos. From sleepsuits and matching two-pieces, hats and gilets to sweatshirts with phrases like ‘save the planet for me’, and ‘we need your help’, embellished on the back, the new collection has been created to enhance children’s and parents’ understanding of the importance of wildlife in the world’s ecosystems. Sizing starts at Newborn and goes up to age 7. There has been a conscious effort to use recycled fabrics and ethically sourced BCI cotton. Recycled card hangers and swing tickets have also been used across the range.
In buying these products, you are making a difference to the future of Africa’s children and wildlife. Thank you.