For more than three decades, Tusk has grown and evolved. We have expanded our reach, deepened our impact, and strengthened the partnerships at the heart of our work. In refreshing our logo, it was important to honour our heritage while looking firmly to the future with a distinctive and powerful new look.

At its core, through the African symbol, it reflects the idea that meaningful conservation depends on balance – between habitats, wildlife and people – while also demonstrating the power of collaboration and how Tusk brings individuals, communities and organisations together to promote change across the continent.

Accelerating the Impact of African-Driven Conservation

Tusk’s vision for Africa is a future where biodiversity flourishes and people thrive.

Success in Africa depends on having healthy habitats that sustain life whilst also meeting the needs of communities. This can only be achieved through a collaborative approach, and we pride ourselves on partnering with leading and emerging conservationists throughout Africa, investing in their grassroots conservation work to help protect Africa’s wildlife and landscapes. Expert voices from local organisations, combined with traditional knowledge, are best positioned to address the threats facing their continent.

We feel that our new look reflects our mission and we look forward to it informing our visual identity for years to come.